This book builds on the 'nudge' idea proposed by Richard Thaler and Cass Sunstein, proposing an alternative 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. It sets out the different approaches in theory and presents a series of...
Foreword by Greg Clark, MP Prologue by Cass Sunstein Introduction 1 Nudging and thinking 2 Testing 3 Recycling 4 Volunteering 5 Voting 6 Petitioning 7 Giving 8 Donating 9 Debating 10 Including 11 Linking 12 Summary of key findings 13 Epilogue: the future of nudge and think Index
This book builds on the 'nudge' idea proposed by Richard Thaler and Cass Sunstein, proposing an alternative 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. It sets out the different approaches in theory and presents a series of experiments that show them in action.
How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice.
Updated and rewritten, this second edition features a new epilogue that reflects on recent developments in nudge theory and practice, introducing a radical version of nudge, ‘nudge plus’. There is also a substantial prologue by Cass Sunstein.
Peter John is Professor of Public Policy at King's College London; Sarah Cotterill is Senior Lecturer in the Centre for Biostatistics at the University of Manchester; Alice Moseley is Lecturer in Politics at the University of Exeter; Liz Richardson is Reader in Politics at the University of Manchester; Graham Smith is Professor of Politics at the University of Westminster; Gerry Stoker is Professor of Governance at the University of Southampton; Corinne Wales is Head Of English at International College, University of Dundee