Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: none, , course: Management, language: English, abstract: This paper will talk about the prospects of CRM in Retail Industry. The paper will highlight the need and evolution of CRM. A look towards as how at ...

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: none, , course: Management, language: English, abstract: This paper will talk about the prospects of CRM in Retail Industry. The paper will highlight the need and evolution of CRM. A look towards as how at most industries are showing that each of them in turn is doing their utmost to gain customer focus. It will reveal how retailers experience a vast difference when they treat their customers as a partner.
The importance of CRM in retail lies in their partnership as it prove and aims to success. Market analysts’ disputes about the correct figure but all are of opinion that companies are pouring billions of dollars into CRM and this is certainly because of maneuver of customer relationships in the direction of profitability, support marketing, sales and work processes. The author will also examine the critics to this approach before switching to the prospects .The paper will help to overcome the traditional product centric and mass marketing mentality. The past few years has witnessed a strong upsurge in the number of retailers looking for a lifetime strategy that will cater to their customer requirements. The paper will answer to the questions like Why should retailers opt for CRM? What does it offer the retail industry?
The bottom line of paper is that, that retailers need CRM!! This is one strategy that the retail industry cannot afford to gloss over because of the rewards that are huge and needed in this competitive world.

Dr. Raisi Dangi is a committed senior lecturer with over 3 years of experience at leading academic institutions and students from various social and cultural backgrounds with proven managerial, interpersonal and analytical aptitude. Possessing excellent administrative, verbal communication and written skills along with constructive and effective teaching methods that promote a stimulating learning environment. Efficiently coordinated administration and several programs, activities and events. She has authored a book on Disaster Management and currently involved in different management topics and issues and research works. Submitted PhD. In Financial Management Topic titled “A study of Marketing of money-in sphere of ideology, practices and Investment Behavior in NCR Region.” (with special reference to Product Marketing) from JRN Rajasthan Vidhyapeeth University, Udaipur. She is NIAmM trained professional and has conducted workshops on Business Parametric Exercises and Business Excellence in various B-Schools and Corporate houses She has a flair for writing in Management and various Business Models. She has done her Masters in Business Administration and PG in International Business and Finance. Her articles keeps on publishing in different Management Journals and Magazines. She is also a active member of World Wide Fund for Nature.